Jack Crivici-Kramer

Because two separate reports suggest that surge pricing is coming to Walmart

in an aisle near you.

I mean, Jack, add it all up.

I'm looking at the whiteboard here.

This is our third story on this kind of topic in three months, right, man?

True.

Instacart and Uber Eats both got caught offering different prices to different people.

We should point out Walmart's a slightly different story, but it is directionally the same.

We are living in a priceocracy, baby.

Because here's the news.

Walmart told CNBC that all their US stores would retire their price stickers by the end of the year and replace them with digital shelf labels that can instead be updated instant.

No more price stickers, price screens.

Now we should point out also, Jack, that Walmart says this is not personalized pricing, right, my friend?

Everyone's going to get the same price within the store.

Yeah.

But this still feels like an uh-oh moment for us consumers.

Now, Yetis, companies love when the prices are digitally shown because then they can be optimized.

Ah, optimize.

Jack's using air quotes, by the way.

After four years of inflation, us consumers have trust issues, Nick.