Jack Parmer

So it's part of the enterprise sales.

Hmm.

Well, I don't know exactly, but you know, what I can say is we don't, we don't spend money on ads as I already mentioned.

And we have to make documentation for our products since it's really a product for programmers anyway.

Okay.

And we've been really lucky in that that documentation has done really well in SEO.

So we don't do outbound sales.

You know, people start using our product and oftentimes people will come to us, you know, every day people come to us from companies who have already been using the software for several years.

And I think if you just write, if you just make a really great product and, you know,

you have at least one strategy.

For us, it's been SEO with the thousands of documentation pages we had to write anyway.

It's varied a lot over time.

On the cloud side, for paying customers, it's about

I think it's about 10% now.

Yeah, more work to get it in, more work to get it out.

Yeah.

Oh, man, I don't read business books.

I just work on making the product great.

Oh, um, let's see.

Uh, all the pretty horses, Carson, uh, the Southern Gothic writer.