Jake Paul

I think there's very few, you know, people breaking through on the media side of things.

It's a lot harder to grow, a lot harder to amass a following and to be a known brand and to grow.

Yeah, I think a lot of it was... I mean, I think you just have to be entertaining.

And me and my brother were doing that, posting every single day, like 15-minute videos that took the whole day to film.

So just effort, first and foremost.

The entertainment in it.

And then I think...

diversifying with like characters so i basically created like a daily reality show with all these people on it and all these crazy things happening and that was cutting edge at the time um and then just always being the visionary of like what's working what trends you know okay let's make a rap song and then all of a sudden it's like

One of the generational anthems of this, you know, younger kids know every single word of it.

It's like, oh, the music worked.

Okay, let's make more songs.

Let's make a whole album.

Let's make a Christmas album.

So constantly just like bits of iteration, but...

you know, spanning the full spectrum of entertainment.

So it was like songs, comedy.

I would make like scary videos, you know, have the fear aspect of it.

Then all of a sudden I'm going into athleticism, which is boxing and that whole side of entertainment as well.

And so I think the modern day entertainers

have to do it all.