Jake Paul

But yeah, I think things now have to be like 10, 20, $30 million opportunities

for me to spend time on it and so i think it's pretty measurable um from that side of things to the you know figure out if if it's exciting in that sense um and then i think just on the besides the money thing and just brand building i've just been doing it for so long that it's just like instinctual like is this a good idea

Yes or no.

And it's pretty, pretty obvious.

But there are strategy talks and high level people that huddle around the board.

And sometimes I'll film a piece of content and

Maybe not post it because it doesn't make sense.

So there is like processes and teams that look at everything and conversations and it is pretty strategic, but a lot of it also is just like instinctual and on the fly and it becomes more and more obvious as time goes on what the good opportunities are.

I would say that not all press is good press for certain people.

For me, yes, because I can like survive it and like... You're anti-fragile.

Yeah, and just...

It's, you know, what are they going to say?

Like, the first reason I was hated from the very beginning, like, in the mainstream was because I jumped on top of a news van.

So it's like, that's seriously why people started hating me.

They're like, look at this douchebag.

And I was, like, making fun of the news reporter's shoes.

And it's like, okay, like, it seemed like bad press at the time, but, like, that...

was like my first like mainstream moment really in the press.

And so I think for certain people, all press is good press, but I don't think it's a saying that is good for everybody and holds true for everybody.

Everything you do has risk.