James Catledge
speaker
208 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
James Catledge’s voice in public audio — every appearance, attributed to the second.
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Appearances
I said, what if I do it at the gas station? So I am now... He greenlit? Because isn't that kind of... Yeah, but he greenlit you taking revenue from the station? Not only revenue from the station, but now the other guy in Utah County has got dry cleaning. He's asking me. I'm half his age. He's asking me where the dry cleaner is. He's asking me where the gas station is.
There's one gas station that we've got to deal with. And the restaurants. I ended up at two or three great restaurants. So I am now living... but seems like a multi-six-figured income or trade.
Or trade. That's right. And I'm earning commissions off the accounts that I'm selling full blow at. So I would say that's my first real hustle because I figured out how their business model worked, and I figured that there's an opportunity here within this. Now I'm going to give you one more, and then we can shift back to you've got great questions. I don't want to miss any of them.
One more experience I had. So I'm selling these ads in Utah County. I go to Mako Auto Body. They fix, they do paint and they do body repairs. And this is the place I have my Dodge GLH fixed. So I had a little time with the guys in there when they were fixing my Dodge, my door problem. And so I go into the GM of the place and I said, hey, look, you guys aren't on the radio.
You should be on the radio. He goes, what? the radio. He goes, he goes, what are the odds? We're going to be on the radio and run into the guy who had an accident. And that guy's going to happen to listen to the ad and bring it into Mako. And that's, that's, that's not going to happen. And I said, okay. And it dawned on me when he said this, I said, what are you doing right now for culture?
How do they find you now? Walk me through this. How do they find you right now? You've got leases, you've got employees, you've got This big building? I said, there's a lot of expense going on. Are you just hoping to God they find you and drive in here with a busted up car? He goes, kind of. I said, what if I could provide you a list weekly?
No, I don't really know where I'm going to get this list yet. What if I could provide you a list weekly of everybody that's been in a car accident in Utah County? Weekly. Weekly. He said, that'd be kind of right at the target of what we're looking for. I said, well, I don't want to talk too much about where I would get a list.
Cause I don't know, talk too much about where I get a list like this, but what kind of value is it to you? He goes, it'd be my whole ad budget. I said, I need to know a number. He said, well, I'd be willing to spend five, 6,000 a month on something like that. I said, I wouldn't make this exclusive to you. There's other people who need a list like this. He said, 8,000 a month.
And you can't use it with other repair shops, body people. I said for 8,000, I'll do it. Now, my little brother who's living with me, he's figured out James is making money. He's got dry cleaning. He goes out to live with me. I pay him $25 a week to go to every police substation in Utah County. And just get the reports. And print the reports and pay them if they need printed copies.
I now have a binder and my girlfriend is good with the Macintosh. She builds me, we make up the name and trust listing services. We literally build the list, contact number, it's all in the police record. The whole thing. I delivered it to him and I said, look, you can't have this without the eight grand and I'm gonna bring it to you. every month.
I'm going to bring you four times a month the list, but every month you're paying me eight grand." And he says, I'll take this every month of the year, all year, every year. So I'm selling ads, but this little thing dawned on me by listening to this guy, I'm hearing this guy explain that you're hoping to hell that somebody walks in here and needs a thing. We know who gets in car accidents.
We know who needs their car repaired. And so I built like an email for them that they could send out with a discount, letting them know that sorry to hear about the accident. We take all the insurances and we're happy to bring you over in our town car to and from. If you've got a problem, we'll tow the vehicle. Nope. So basically I find out what he's willing to do.
I write it in kind of an email for him to use. for that list and we're hitting that list and he's got more business than he knows what to do with. I ended up selling it to a personal injury guy and a chiropractor.
Absolutely. That's how it works. This is Carnegie Rockefeller moving the fuel around the train car. Yeah, exactly. Exactly. It's the exact same deal. Oh my gosh,
If you're going to read a history book, you should watch those videos. Watch those videos.
Absolutely. I can see them having that discussion right now at Carnegie's office.
I did. Million a year. Not a millionaire, multi-millionaire, but million a year in cash flow. Yeah. How'd you get there? We wanted to take you from the radio station. Okay. So I end up staying in Provo, working my whole way through college, and I'm making...
driving a brand new affinity g20 i'm making good money in college i'm a six-figured guy in college okay and college is boring beyond belief i'm out earning the professors and for whatever reason as a kid that mattered to me like i've taken lessons from guys like i'm out earning economically and they had such a jump start on me i just for whatever reason in my little arrogant mind that mattered to me and so i end up
getting offered a job by one of my advertising clients, Miracle Ear Hearing Aids. Okay. So Miracle Ear is a franchise system. And the guy's name is Barry. He's spending lots of ads on our radio station. He says, I own five locations in Las Vegas. He says, I would like you, now I'm 24, 23, 24, wrapping up my college. He says, I want you, if you'll do it, to manage all five locations.
I said, I don't know anything about audiology or hearing, or I don't have any credentials in this. He said, this ain't about credentials. This is about selling hearing aids. I said, well, I'm not, I'm not interested in selling.
Showing 81–100 of 208 · page 5 of 11
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