James Chandler

I thought the same after the interview.

Now, ultimately, people are going to be the litmus test for whether this works or not and whether people want to listen to these kind of very short, very hyper-targeted shipping forecasts, surf reviews, things, very specific things about going...

If people want to listen to that stuff, then they'll listen to it.

If they don't, they won't.

And she'll have to go and create another business and do something differently.

And I genuinely came away from it.

I think not seeing it as like people are still listening to Louis.

through and diary of a ceo and the news agents and no whatever else they're not stopping doing those things and and leaping into what inception point ai are doing i think there's room for what they're doing i think a year down the line you're going to see a lot of other businesses going this way the

fact that she said you know a lot of people have said very unpleasant things to her six months later they want to come and join her company I think is is pretty telling so I didn't come away my my point of view on it I don't think has changed I've not sort of toughened on it if anything I found her kind of more compelling actually having sit down and talking to her in person

I think on that, this is a growing sector.

And I mean, from our own numbers that we do at the IAB, audio is in rude health, particularly podcasting is one of the highest growth areas.

And that's not even when you start to fold in maybe a lot of the YouTube content.

So there's plenty of cash to go around.

It's not like this is a stagnant market or a declining market and everyone's fighting out for share.

There's plenty of podcasts and there's plenty of ad money.

And we've made the case over so many years that they actually kind of work.

I do buy into that niche audience thing.

The economics around trying to do a really, really hyper-local thing in some town in a strange state in the US, the economics don't work out.

That's why no one's doing it.

On the numbers bit, I think the fact that she says a million, the current model is what it's all about.