James Clear

speaker

1,852 appearances 7 recordings 7 series first heard Dec 2024 last heard 12 May

James Clear’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Jan 2026 with 2.

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That's a visual cue that starts the habit of eating a cookie.

So you have the cue that leads to the craving.

You hear the siren from the ambulance.

Oh, now I need to pull to the side of the road.

The desire, the desire to do something.

So cue, craving, response, reward.

It can happen almost instantaneously, like all inside of a whole second, you know, like it's, but it's very rapid.

And it's once a habit is established, it's almost entirely non-conscious.

So we have this scientific backbone, these four stages, cue, craving, response, reward.

And we know that our behaviors are going through that cycle each day.

And what I care about is how do I operationalize that?

How do I translate this into something actionable for daily life and work?

And so that's why I came up with what I call the four laws of behavior change.

So the first law is to make it obvious.

You want the cues of your habits to be obvious, available, visible, easy to see.

The easier it is for a habit to be noticed and for it to get your attention, the more likely you are to act on it.

The second law is to make it attractive.

So this comes back to that question we asked earlier about what would this look like if it was fun?

The more fun, the more engaging, the more motivating or enticing a habit is, the more likely we are to follow through on it.

So make it attractive.

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