James Dickerson

So again, I cast a wide net

I use perplexity.

I come up with some unique positioning angles.

I'll go and look at some individual competitors.

I'll capture elements of their website, whether it's screenshots or copy or whatever.

And then I'll fire up something like the front-end design skill to create a landing page.

So we're doing this live.

I'll also show you how I did this for my entire funnel as well if people are interested in seeing that.

All right, we'll do it.

All right, so it's got a design direction, and we talked about this on a past episode, the front-end design skill, but I have to shout it out again.

This is from Anthropic.

If you've ever done any vibe coding or working with AI, you know the patterns, the purple gradients, the rounded corners, the emojis, all of that.

This is a skill or an instruction that helps to prevent...

all of the sort of like AI elements in your design.

And you can use it for websites, for landing pages, for applications.

And it really does a fantastic job.

Like every time I use it, I'm pretty wild by it.

So I'll create a conversion optimized landing page for boring money with a distinctive anti-corporate aesthetic that stands apart from competitors like Scorpion.

So we want to stand out in the market.

We've got a unique angle.