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James Dickerson

๐Ÿ‘ค Speaker
668 total appearances

Appearances Over Time

Podcast Appearances

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I've got like info education creators, consulting and agencies, e-com and SaaS examples here.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

We'll talk about how to drive traffic, and then we'll go through some quick start ideas for how folks can get started here.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

Okay.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

So most people come into an AI tool and they start prompting and they expect a great output.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I spend a lot of time doing research upfront.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I use the perplexity MCP.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I won't talk about how to set that up today, but it does a great job going out there, finding deep information on your market, who the competitors are, what the angles are that are missing out there that you can go and attack.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

Um,

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

So really three layers here.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I start with research, MCPs, perplexity.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I crawl websites.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

I use Playwright to open up websites in the browser to get inspiration.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

And then I kick in the skills.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

So the skills are actual marketing frameworks.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

And just a reminder of what skills are.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

They're essentially the way I think about them are instruction manuals for your agent of choice.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

So I use them in cloud code.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

And I train them deeply on certain tasks that I want to get done, whether it's direct response copywriting or coming up with ad ideas or writing long form content.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

So I built 17 of these skills that I use every day.

The Startup Ideas Podcast
AI marketing Masterclass: From beginner to expert in 60 minutes

and then lastly you're kind of like building and putting all these together so the the tool stack that i use here i've got my ide cursor vs code clod code i've been using whisperflow to narrate a lot lately i have my research mcps and then i use the skills and a couple other ones to start creating assets so