James Dickerson

So again, this has positioning frameworks and things like that built in.

And here's what we've got.

So step one, the transformation.

So what does a plumber, HVAC company, et cetera's life look like after working with you?

So it's trying to talk about like, what's the transformation we can give these clients

companies.

And what it came up with is from chasing work to selecting work, from hoping the phone rings to controlling when it rings.

And if you've ever been in the service industry, that's a big unlock when you can turn the dials and do that yourself.

So I think that resonates kind of on a deep emotional level.

All right.

So competitive landscape, like it's doing all this research on like what's the emotional framing and the transformation?

What's the competitive landscape look like?

What's the unique mechanism here that you can attack?

So, for instance, what makes AI marketing for boring businesses different?

So AI responds to leads quickly in minutes, not hours.

In home services, first response wins 35% of jobs.

Volume without headcount.

Not having to pay a traditional agency $5,000 to $10,000 a month.

Getting weeks of work done in days.

These are all things that this positioning angle skill requires.