James Dickson

speaker

2,171 appearances 14 recordings 1 series first heard Mar 2026 last heard 13 Aug

James Dickson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 5.

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Event Industry News Podcast · Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index · 13 Aug 2026 podcast

That's a significant swing. voice-verified

Is that because they're doing things better out there in terms of how they plan and deliver their exhibition stands? voice-verified

Is that a combination of the cultural element of it? voice-verified

It voice-verified

differences. voice-verified

is there is there a danger that there is there is too much data now i've got to ask that question today because obviously this report is is is is fascinating and there's a lot that people can disseminate from it once they once they read through it and one thing i would say having read the draft copy is it's actually you know very easy to understand it's not one of those reports that has got a lot of jargon in there it's been broken down and edited in such a way that it is actually very easy to understand but notwithstanding are we at a point voice-verified

Are we getting towards a sort of data saturation point within the events industry now? voice-verified

and i'm just going to mention the fact that um that the report itself does break down into sectors as well so you know anybody reading this who might work in the events industry but within a specific sector of events or works for an exhibition organizer that specializes in certain industries you know that people can again break down and and voice-verified

extract information from this report that is very much relevant to them that that there is a certain element of the report that is an overview of the the entire industry but then it does go into detail into individual Industries which again you know anybody knows who knows trade shows and those types of events knows that every industry is ever so slightly different in terms of the people and their interaction at these types of events voice-verified

time. voice-verified

or I keep mentioning the exhibitor, the companies themselves, and how this is going to affect them. voice-verified

But one thing I haven't asked and one thing we haven't mentioned is the benefit of a report like this to event organisers. voice-verified

I would see that this is going to have voice-verified

significant benefits to them if they read through this and extract some of the information. voice-verified

The better an organiser can understand the data that is being generated by their exhibitors, the better job they can do with their communication, with their pre-show ops, with their layout. voice-verified

This is going to potentially have a huge impact for organisers. voice-verified

it's interesting because we still do a lot of that voice-verified

operational planning in terms of, like you said, selling stands up at the front for a premium because we think that people are going to do better on those positions. voice-verified

But that is based on the anecdotal kind of psychology that is still very much locked into people's minds, isn't it? voice-verified

You know, that's based on the old footfall elements of it and thinking, right, if you're there right at the front, you're more likely to do business because people get, you know, they might get bored by the time they get to the back. voice-verified

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