James Dickson

speaker
2,171 appearances 14 recordings 1 series first heard Mar 2026 last heard 13 Aug

James Dickson’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
5 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 5.

Appearances

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But if you watch anybody who walks in through the doors of a trade show now, often people, they walk straight past the ones that are right at the front because voice-verified
know where they want to go because they've looked at an app in advance. voice-verified
You know, all of this sort of old school psychology and thinking, you know, it is taking a while to sort of break old habits, isn't it? voice-verified
Yeah, and it's interesting. voice-verified
I was working on a show recently and they designed everything of significance from a theatre and a hospitality point of view to be at the very back of the hall. voice-verified
There was nothing kind of even in the centre or on the edges. voice-verified
It was all at the back where their thinking was to drive people, you know, all the way to the back to give maximum coverage to all of the exhibitors. voice-verified
I couldn't tell if it worked or if it didn't work, but I actually don't think that they base anything, base that planning on anything other than their own instinct. voice-verified
Absolutely. voice-verified
This first report has been, we've referenced the fact that the data spans 2020 to 26. voice-verified
That's a six year period. voice-verified
Yep. voice-verified
Is our future iterations of this report on an annual basis going to start from that 2020 start point? voice-verified
Or will they just be based on data that you've collected in a yearly cycle? voice-verified
Or will you voice-verified
And it's interesting because it's, we're now, you know, the pandemic of 2020 reshaped the events industry. voice-verified
And for the next year or a couple of years, you know, there was so much chatter in the industry and on this podcast about getting back to live events and getting back to doing this. voice-verified
And we miss the industry. voice-verified
The reality is now we are now closer to being a decade on voice-verified
from the pandemic than voice-verified
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