James Dixon
speaker
1,536 appearances
9 recordings
1 series
first heard Apr 2026
last heard 25 Jun
James Dixon’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.
Appearances
And that two week
sort of analysis period now can be condensed into a matter of minutes by using these ai tools which means they can make quicker faster decisions that means they could actually integrate and deploy their next marketing cycle sooner and stay in the focus and the attention of their attendees so it's not just the quick the speed at which it analyzes the data and you can go right well they're the results but it's the speed at which you can then follow the next steps of your event cycle
Absolutely.
And I mean, a term that rears its ugly head often in the events industry is the term return of investment, ROI.
And the reason it gets mentioned so often is because
Cliche or no cliche, regardless of what you think of it, it is vital.
It's something that has long been a bugbear in the events industry, in all walks of the events industry, whether that be a trade show, a conference, a music event.
But we are in a situation now where marketing teams and financial teams
can have meaningful conversations with each other now because that data will actually stack things up so a financial officer a cfo could actually see genuine results based on what the marketing team have achieved with events
Can things be retrospectively analysed through platforms like Rainfocus?
And I suppose an example would be a
An event organizer that has historically worked off traditional methods like just spreadsheets, like they've got historic files full of Excel spreadsheets with their event data.
Can they retrospectively go back and actually bring that data in somewhere to use the tools that are now available with platforms like Rainfocus?
If you don't mind me asking, just on the subject of data migration, again, it was a pain point of organisers, excuse me, for what I would say in the infancy of what we call now the event tech sector, was that when they would experiment with different platforms in the early days, that they might use one platform one year and they'd go to another one next year.
When they realised that, oh, actually, we could use this data from previous years and from a different platform,
the pain point was the migration of that data and integrating into a different platform where certain data streams didn't talk to each other.
Has that process become smoother?
Have we seen improvements on a wider level amongst other event tech suppliers where now if a client of yours has worked with a previous company or has data from somewhere else, the migration of that is a little bit of an easier process?
I'm thinking of the old term, just because you can doesn't mean that you should.
And I'm wondering if you do have to speak to clients on a case by case basis and say to them, look, just because you can capture all of this data, the nature of your event actually suggests that
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