James Dixon
speaker
1,536 appearances
9 recordings
1 series
first heard Apr 2026
last heard 25 Jun
James Dixon’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.
Appearances
capturing just these elements is going to be just as beneficial to you.
Every event is completely different.
And whilst one might be really complex and you want loads and loads and loads of different data points, another event using your platform could be really simple.
And sometimes people just need to be reined in a little bit.
Pardon the pun.
It's so important now because as human beings, we're constantly being asked to populate something somewhere.
And that could be something as simple as just doing your online shopping from the supermarket to order a delivery.
You know, when you think about booking a flight now on the airline apps, it's so easy to do now because if you have an account and you're logged into the app,
You can pre-populate your name, your information, your passport number.
And these are things that people would have to go rummaging around in a drawer somewhere usually to find it, to get the number out and input it again.
Oh, wrong digit, input it again.
I think as event organizers, we need to understand we might want to ask loads of questions because we think it's useful to us.
But we also have to take a step back and think, well, as a consumer or as an attendee,
How many other contact points are they having every day with different apps, with different levels of technology?
Like I said, something as simple as in your shopping.
So we'd have to put ourselves in the position of the attendee and think what else would they have been doing on any given day and how seamless can we make that process for them?
Absolutely.
My guest today on the Event Industry News podcast has been Ashley Cook, the CMO of Rainfocus, talking about some of the developments, the interactions that they have with their clients, how AI is playing a really important role in the analytical side of the data that we all have available to us as organisers.
Ashley, before we let you go and carry on with your day over the other side of the pond, important that we give out the website.
How do people find you if they want to research and maybe get in touch with you?
Showing 361–380 of 1,536 · page 19 of 77
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