James Dixon

speaker

1,536 appearances 9 recordings 1 series first heard Apr 2026 last heard 25 Jun

James Dixon’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.

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Event Industry News Podcast · Beyond the Gimmick How INCEPTION Turns Events into Measurable Revenue · 25 Jun 2026 podcast

Is it conferences?

Is it all of these things combined for clients?

A and and uh how are you finding the process for that at at the moment?

Because

I I've worked

uh on a personal level with a lot of companies over the years in helping to plan and and run trade shows from a client uh from an exhibitor point of view.

So, you know, I work with several companies who exhibit at a lot of trade shows a year.

So I'm used to seeing it from that side of the fence, but I've also got some experience of of dealing with it as an organizer side of things.

Um and it's it's always interesting to see how the process and that evolutionary tale um

has has developed over the years.

How is it working for you from a a client coordination point of view in terms of their involvement in the processes of things like trade shows nowadays?

Uh does does it help now that you can track

um, revenue generation further down the line on something like a brand activation than you could have done ten, fifteen, twenty years ago, you know, because you know, from let's say from a straightforward merchandise point of view, you take a clothing brand who might be, you know, y that they can trace sales and things like that, but

y you know, th the the technology that we have to track interactions at things like brand events now is so much more advanced that actually that there are real tangible ways of tracking whether or not an event has generated

income, profit, sales, you know, post activation.

Do you understand what I'm saying there?

It's the Rambo approach sometimes to lead generation, isn't it?

Oh, I've got a scanner in my hand.

Let's just zap every badge within, you know, a a three meter radius of our stand.

You know, and it's not I've I've said for for for a long time that, you know, sheer quantity of of s scans on your badge scanning app or your your your device it is not meaningful data by any stretch of the imagination.

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