James Dixon

speaker

1,536 appearances 9 recordings 1 series first heard Apr 2026 last heard 25 Jun

James Dixon’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.

Appearances

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Event Industry News Podcast · Beyond the Gimmick How INCEPTION Turns Events into Measurable Revenue · 25 Jun 2026 podcast

You know, there could be five

The people walk past idly.

And, you know, if you've scanned those, that's not five hundred genuine leads, is it?

Mm.

I if you are looking at things like dwell time as a more realistic

sort of uh analytical data point, how are you actually m a analyzing and monitoring dwell time in in you know case to case

Are you a are you able to model that in advance of events nowadays with the technologies available?

It might seem like a bit of a left field question, but I asked it recently on the podcast and that, you know, trade shows and brand activations

nobody debates the level of planning that goes into them but in terms of actually getting anything from it and seeing people interact with it for the first time, often that is literally left to the moment when the doors open or the activation opens itself.

I'm curious to know whether or not you're able to build in any any sort of like testing and and sort of mo modelling, um, you know, utilizing tools that you've got available to you nowadays.

No, that it's interesting that you w w that that point that you raised there ties into something that

Mark Mark was good enough um to send send me some sort of ideas and some notes pr uh prior to the podcast today.

And there was a really sort of i interesting sentence that jumped out at me and it was right at the bottom of your notes that said, The uncomfortable truth, a lot of engagement, quote unquote, is theatre and clients are starting to notice.

And I kind of my mind started racing.

I thought, well, first of all, what what do you mean by that?

I started to interpret it in two or three different ways actually, but I'd love you to expand on that if you could.

So it's so you know

B to B particularly is a competitive marketplace.

If you're talking about events where you might have your competitor under the same roof at a trade show, for example, you know, you

There is always been this thought that, well, we need to spend a lot of money, it needs to look great, it needs to feel great, it needs to be lit well, it needs to have the best audio, everything needs to look cutting edge.

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