James Dixon

speaker

1,536 appearances 9 recordings 1 series first heard Apr 2026 last heard 25 Jun

James Dixon’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.

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Event Industry News Podcast · From Ballet to Big-Stage: Ross Wheeler on Imagination’s Live Event Magic · 28 May 2026 podcast

It's it's it's interesting coup couple of things that you mentioned there about the about time, you know, in terms of preparation, in terms of seeing if some of the elements that you're planning to incorporate are actually going to work in the manner and the way that in i that you anticipate that they're going to work.

And I often find with with events of of any nature, be it a a a big, you know, corporate event, a brand activation event,

there is often an element of what we would call rehearsal built into it, you know, in terms of, you know, a technical run through or two days of technical, you know, a and and so on and so forth.

But

In the way that you would imagine a you know, a a live music artist rehearsing for weeks and months in advance of going out on tour.

So often I say it with sort of particularly corporate events, you might have one day of rehearsal before the the the the the conference opens and and so when you mention the the subject of time, so I I I very rarely see anybody really sort of doing things well in advance of an event to see if it will work.

And I guess that that that the experience that you've got in fifty years of of of running a business uh will allow you in a certain way to communicate with the clients from day one, from the moment that they contact you and say, We're thinking of doing this, for you to be able to say, Well, you know, this is the uh I guess the commitment that we need from you.

So often there there's an expectation from clients that they book an agency to deliver their event and right, it's now your responsibility to do it.

But they're it

has to be a two-way transaction, doesn't it?

There has to be a certain expectation from the client that they're gonna also play their part and deliver

I guess some of the the the the the indicators uh and the m the the measurables that you can put on them.

I I was looking at some of the um on your website that there's some great examples of of brands that you've worked with.

Um and we're talking about, you know, brands that everybody will know.

You know, but uh g Guinness, Ford Racing, Red Bull Racing, you know, big events like this, DiAgio, drinks brands.

One thing that strikes me with big companies like that and big big organizations that that they will have probably almost I guess sort of delivered every type of event known to them i i i in their history, you know, uh if they look back.

So there must not just be a challenge from from y

from them to come up with a new idea, but when they're coming to you and if it's a historic client, given

the the portfolio of events that they must have delivered, it must be continually challenging to come up with new ideas and not just to say, well, we did that before and it worked.

You know, is it uh a lot of people will think that working with big brands gives you a certain level of luxury.

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