James Dixon

speaker

1,536 appearances 9 recordings 1 series first heard Apr 2026 last heard 25 Jun

James Dixon’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 9 in all, peaking in Jun 2026 with 4.

Appearances

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Event Industry News Podcast · Beyond the Gimmick How INCEPTION Turns Events into Measurable Revenue · 25 Jun 2026 podcast

Um, we're exposed to so much more media and content nowadays that, you know, in a short space of time you can just pick up your phone.

And if you're looking for a bit of inspiration or some ideas, you know, and you've got a blank piece of paper in front of you.

You know, you pretty quickly you can start getting a bit of inspiration from from any number of sources.

Are your clients coming to you now with

much clearer, you know, initial briefs and and an idea in their head about what they would like and how they see

things manifesting themselves and how has that sort of changed the creative process between you and the client?

Uh you and me both, you and me both today.

I'm full of it.

No, no, no, far far away.

I've been I've been terrible for it.

I've been carrying it since I flew back.

Uh I I was abroad last week.

So sorry to digress podcast listeners, but uh yeah, I was abroad last week and picked up the typical sort of flight home sniffle, you know, for uh uh and and sort of two days later I've been been terrible today, dry dry dry throat.

So I feel your I feel your pain, Mark.

Um I I was just gonna I was gonna that that client

Kinda led

briefing approach can be a good and a bad thing, I've often thought, you know, in in terms of you know, it's great when a client comes to you with a great idea and a clear vision of what they want to achieve, that can make your process so much better.

But the flip side to that coin is they might come with an idea that they think is absolutely brilliant that you've then maybe got to just pick apart a little bit and go back to what you were saying earlier on in today's conversation about what are your actual objectives from this, what you're looking to achieve, reverse engineering the process a little bit.

Do you still f do you find yourself in situations like that where the ideas come in in a very enthusiastic level but maybe just have to be tweaked?

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