James Martin

speaker

69 appearances 1 recordings 1 series first heard Sep 2026 last heard 4d ago

James Martin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Sep 2026 with 1.

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Daring Forever (Find your Extraordinary) · "Not all ideas are good" (James Martin bonus episode) · 17 Sep 2026 podcast

So I think for me it was like this, okay.

Well, let me just sit down, let me spend a huge amount of time writing 40,000 words, designing a book, creating all the shit.

I physically had to slow down to think because I was like, thinking's gonna be so important moving forward.

Because this is when AI was coming into it and

All this conversation of automation, Chat GPT, and all this stuff.

And I was like, golly, like I don't want to fall into that trap of like outsourcing my brain.

I want to use my brain.

So essentially I wrote a book.

And that is where we are today.

It was purely a selfish thing to stop me from getting distracted by a world that I didn't want to be in.

MVB minimum viable brand, which is basically a total rip.

It's not a rip really, but like the MVP, which is from Eric Reese's lead startup book, Minimum Viable Products, is basically like you build a really scrappy version of a product, you put it out into the world to real humans, they tell you what they like and what they don't like, and then you go back and you make it better.

And you just go through this process.

And that's how I've done the books, that's how I've done my frameworks, that's how

I've done my courses in the past, build small, test it with a few, come back, make it better, put it out of the world.

Basically, the the five idea keys is a part of that MVB process.

So once you've got an idea, it's like, okay, great.

Now what do I do with it?

Well, you take it through the five idea keys.

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