James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And so we were able just to find that diamond and then create that cash machine, which got us through the early days.

Look after it.

And so we were able to generate some cash there.

Then we were able to sell it.

So we effectively created our own venture capital.

And then we thought that would get us to the bottom of the hockey stick or the J curve and we'd be able to turn the corner and start generating cash.

We were wrong.

The maths, well...

The maths turned out that we needed more capital than we had initially thought.

You were too optimistic.

We were too optimistic, as I suspect is true of every entrepreneur.

It's not optimistic enough.

Well, so we started meeting venture capital funds.

And look, nowadays, the idea that you can use business to create a broader idea of value is more socialized than it was back then.

Like the neoliberal kind of...

intellectual paradigm had a very powerful grip back in the early 2000s.

And as a result, when we spoke to venture capitalists, they looked at us sideways when we said our goals for the business went beyond making money.

And actually, we wanted to create a different kind of business.

And that made them feel... And you were employing ex-heron addicts.

And we were doing all sorts of things that they would say made no financial sense.

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