James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

So paying more for ingredients because we wanted them to be sourced the right way, in a way that maybe the customer would never know.

Those kinds of things were just costs we were building into the business, which they couldn't understand.

And I understand why they didn't understand them.

The thing about venture capital is it's not their money.

They're running money for other people.

So they raise money from investors, and they make a promise to investors, and they are bound by the conventions of fiduciary duty.

And therefore, they're arguably in breach of their duty if they don't maximize the financial interests of their investors.

So they were pretty much boxed in.

We had some frustrating conversations because we were just misaligned.

They were trying to convince us to change, and we didn't want to be changed.

And therefore, we just couldn't find a group.

So we were slightly at a loss, actually, in about 2004, I think it was, 2004 or 5, when we'd spent the money from the cake company.

or were fast running through it and realized that we were going to run out.

So we were scratching our heads and we were very fortunate actually because John Timpson, the great key cutting family business, then run by John, then run by James for a while, his son, they were very kind to us because we reached out to them or Ed reached out to them and said, look, can we come and see you?

We just want to learn.

Because one of the things we did and I urge any entrepreneur to do is,

just reach out to people and ask if they'll meet you.

And, you know, a lot of people won't, but sometimes they do.

And John and James were incredibly generous with us when we were early in our journey.

They invited us up to Stockport and we sat there and they gave us a masterclass in running a business.

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