James Perry
speaker
571 appearances
1 recordings
1 series
first heard Jul 2026
last heard 27 Jul
James Perry’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
We were sharing this idea that we were basically needing capital but didn't want to take institutional capital and what should we do.
John at the time was writing a column in the Sunday Times business section.
I remember.
It was good.
It was a great column.
He said, I get your problem.
I'm going to put you in touch with a journalist.
And John, bless him, put us in touch with this journalist who came down to see us.
And we explained the problem.
And he totally got it.
And he wrote an article basically to help.
And it was slightly, this is this magnificent young business with all this potential.
It doesn't want to take venture capital for good reason.
what's an entrepreneur to do?
And on Monday, the phone went.
And some of the people that phoned up were not jobs, but one of them was a magnificent independent spirited man called Christopher Weston, who had sold a business called Phillips, the auction house.
And he wanted to make his own investments.
He didn't want to entrust those to the institutions, possibly partly for the same reasons
we didn't want to take institutional capital and um as a result of that conversation he ended up making a large investment over a million pounds uh in a business that was turning over i can't remember at the time we were probably turning over six or seven million and we were losing a lot and so it was a pretty racy call from him but he was prepared to take a view and
take a very long-term perspective, and his family are still investors, still own 11% of Cook, and we've had a fantastic ride with them.
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