James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

We were very, I mean, we were very, we were, we were very, we had a very high level of confidence in our product and in the need that we were meeting.

We didn't, I think at the time quite appreciate the extent to which we had parked on a wave, you know, which isn't necessarily a completely welcome wave, you know,

We believe that the best thing people can do is to cook for themselves.

There's nothing better than home cooking.

Completely.

And the kitchen needs to be the life and soul of the home.

And so home meal replacement is a problematic concept in some ways.

But our idea was that if you're going to, you can't cook every meal all the time.

If you're going to have a home meal replacement, for heaven's sake, eat something really good.

And so that was our sort of idea.

And we hadn't quite appreciated the extent to which that home meal replacement wave would just keep on going.

So we've been fortunate.

We parked on a wave and we've managed to stay on it.

Um, so that's one, one thing.

But the second thing was that Ed and I, Ed's a very inspiring person, you know, and a great leader and, um,

Um, so I think Ed's charisma was jolly helpful and we were both, I mean, back, back, back then my, my role was more sort of the, um, sort of backstage, the operations, the finance, the financing.

Ed's, Ed's incredibly good at that as well.

But, um, I had a pretty sharp pencil and I was pretty convinced.

convinced that I believe the maths essentially which was that once we had the scale you know high fixed cost business we're quite operationally leveraged but once we had the scale we would generate quite a lot of cash and so we had quite a strong economic argument we had quite a strong market argument we had a fantastic product and we were young and we had a huge amount of energy and also we were we had to make it work you know everything we owned we had all these personal guarantees you

My wife was having children at the time and we knew that one wrong step and the house would have our house, we'd be evicted.

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