James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

So... High stakes.

Failure was not an option.

I suspect it possibly was.

Yeah.

So that was a key.

The P&L was quite persuasive the other way.

Yeah, that might put you off.

Well, what happened was...

We didn't want to sell more equity than we had to, like any good entrepreneur.

And the credit environment of the early 2000s was very helpful to businesses that wanted to borrow money that possibly was unwise to borrow, which was us.

And so we ended up taking a very large loan from HBOS in 2007.

which no bank should have made.

Indeed it did, but it also rather caught up with us.

What happened?

Well, when the credit crunch happened in 2000, the global financial collapse happened in 2008, our sales went down by 20% overnight and all of our cash generation projections were for the birds and we breached all of our banking covenants and we were...

very close to bankrupt.

I mean, we had to do an extraordinary number of things in order not to go under, in order to make payroll every month.

And that's a long and sad list of things we had to do.

But we survived.

And when we came out of that financial crash, and I saw the quantitative easing, which...

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