James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

So the words which bear the weight there are give regard to.

And there was, I understand, a tussle behind the scenes at the time between Gordon Brown and Tony Blair as to how far they would go.

And they landed on give regard to, which is very weak language.

because there is a concern that if you elevate the interests of other stakeholders and you require all companies to do that, they could become uncompetitive in a global capital market context.

So effectively, UK PLC might have burdens which other companies don't have, which could be to the detriment of UK economic success.

Well, what it doesn't, because we can all pay attention to it and then we can move on.

Right.

So what the Benefit Corporation statute does and what B Corps do... It puts you into a tighter... Is they say that the purpose of the company is to create value for everyone.

And therefore, the director's duties are to balance the interests rather than give regard to, which is a completely different idea.

yeah so how did it land how did it how was it received well so i met jay in 2010 and i was terribly excited and i came back to ed and rosie at cook and said um we've got to become a b corp and they said what's a b corp and and then they thought basically and they with some possible so you told them that you had to do these things we have to do this and what did they say were they unimpressed i know well they just thought i'd been drinking i mean they would

They were very committed to the principles.

We were all doing, Cook was always going to be this.

We'd been doing it on our own.

And one of the reasons I'd struck out and gone so far overseas was to find others who agreed because there was this kind of gaslighting going on.

Everybody's saying, well, you don't understand.

That's not what the purpose of the business is.

And I just was like, this is completely crazy.

And I was so excited to find a group of people who are creating a movement around this different idea that we were already doing.

The reason was, I mean, I think it was partly because I was a bit too overenthusiastic, too much Kool-Aid in San Francisco.

So then what happened was Cook, they did listen and they ended up going to a B Corp retreat, which was the thing that really landed it for them.

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