James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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It was, oh, wow, these companies are really doing things differently.

But most importantly, they're doing it together and they're learning from one another.

And it's this fantastic learning community.

So they came back.

from that inspired and then very quickly certified as a B Corp.

But it wasn't easy.

The way that it's assessed has changed.

But back in the day, we had to score a score of 80.

And when we first did the assessment, we scored 50.

Oh, we had to change everything.

And we were doing our best.

But actually what it gave us was a framework to look at ourselves through, which led us to understand that there was a lot more we could be doing.

And the spreadsheet that we created had 200 rows on it.

And each of those was a substantial action we had to take in order to get ourselves to 80.

And we went through that and we were like, that's 200 bits of change.

Do we really want to do that?

And we looked at it and we just thought, well, all of those things in their different ways are going to make us better and stronger.

And yeah, we leaned in and the whole business was committed.

It was a change program.

And in 2013, we certified as a B Corp and we were one of the first sort of handful.

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