James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

In the UK.

And then we thought, well, the whole point of B Corps is doing it together.

We can't do it on our own.

So we need a community.

And I'd actually been doing some work

on my explorations into kind of the spirit behind the invisible hand, you know, this kind of idea of how do we fix this glitch in capitalism, which could end up killing us all.

I'd ended up doing some work in what's now called impact investing, which is investing for good outcomes for everybody, not just for shareholder value.

And I'd got to know the B Corp founders through that work.

There was a G8 task force I was part of and so were they.

And we ended up becoming friends

And so I was then helping them to figure out how to launch in the UK.

And they just said to me, why don't you do it, James?

And I thought, well, that's a nightmare job.

I mean, you've got to go to companies, say, become a B Corp.

They don't know what that even is.

And they've got to change that.

Right, exactly.

They've got to change their legal constitution.

They've got to do this painful assessment.

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