James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

And him and Dale created this business together called Cakes and Casseroles.

And they did it with a 20 grand loan from the bank and with sort of a rubber band and a fiver and a lot of hope and energy and created this extraordinary food range under the brand of Cakes and Casseroles.

And when I decided to leave Cadbury's and not pursue a corporate career, I needed something to do.

And my mum and dad were sort of desperate to hand over their small break-even bakery business.

And I thought, well, it's a train set.

You know, I don't know where this is going to go, but at least I'll be my own boss.

So I agreed to take it over.

And Ed was buying cakes and he wasn't paying for them.

and I went through the debtor book as well.

He was buying cakes from my mum and dad's business.

Oh, right.

And now from me.

So we're having an interesting conversation saying, you know, when are you going to pay for your cakes?

And he said, next month.

And as one does.

And over the course of some months, we got into a deeper conversation about what he was doing, which I thought was fantastically exciting.

And he had created this incredible range of food.

Dale is a genius.

He's the chef.

And he's the chef.

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