James Perry

speaker

571 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

James Perry’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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James Reed: all about business · 89. The business decision you'll thank yourself for in 5 years | James Perry · 27 Jul 2026 podcast

And so is Ed.

Brilliant.

And I was kind of bored by the prospect of a business-to-business cake manufacturer selling to coffee shops.

And I was much more excited by a retail business with a brand.

Over the course of a few months of conversations around when Edward pay his bills, we came to decide that we would merge the two businesses together and rebrand Cakes and Casseroles as Cook.

And off we went on a sort of new adventure.

That was on the 1st of January 2000.

We thought that was a propitious date for a start.

And it certainly was.

Well, I mean, for me, that's in some ways often the difficult bit of starting a business is finding a problem, solving it in a way that you can run a successful business.

Ed had done that.

So the problem was that... So he had some customers.

Well, yeah, he had cracked the problem because the problem was solved in the range, the food, the food itself.

And the problem was that people were getting increasingly too busy to cook at home, their busy family lives, lives were getting busier.

And home cooking at the time was the predominant way that people would feed their families.

But the offer at the time of alternatives was not very high quality and had come out of a sort of mass manufacturing industry.

So Ed and Dale said, look, what happens if you take home cooking, essentially,

food made by hand using the same ingredients and techniques that a good cook would use at home.

What happens if you create a range of frozen meals that does that?

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