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James Reed

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
900 total appearances
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Appearances Over Time

Podcast Appearances

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Which supports your case that they're high quality because they've lasted her many years and she obviously loves them.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

I shouldn't make jokes about souls at this point, but...

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

So she loves your business.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

She's a loyal customer.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yeah.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

But what's striking for me about that is how important that can be for business, how the endorsement of someone, well-known, famous celebrity, can really help sales.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Because I'm often saying, I think celebrities should be mindful of that and help small artisans, new businesses more by wearing things, showing things.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

And she's been a great advocate for that.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Just through loving the boots, by the way.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

She's had these at least 10 years, I think.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

at least durable.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Right.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

But there is a sort of message here.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

It's worth spending some money on your footwear because it can last forever if you get the right things.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yeah, and they're comfortable to wear.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Oh, right.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

That's your best-selling product.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Sad price-wise.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

That was good.

James Reed: all about business
64. How to convert visibility into sales and long-term growth | Penelope Chilvers

Yeah, well, I obviously love them.