James Reed

Maybe they're trying to refine it.

More and more that people must have lost touch because... Yeah, I mean, it applies to so many things.

Food is the most obvious.

So a big part of your approach is to reconnect people with that knowledge and interest.

Yeah, I think so, yeah.

And you've found that works as a customer relationship strategy.

Yeah, exactly.

I think so.

And so sort of assembling and keeping the team together is really important.

So you obviously hire people who you train.

Yeah, in the workshop.

What do you look for in the people you hire?

Because you've successfully built a very loyal team, which is a key ingredient to business success.

Yeah, we have a lot of old-timers and long-stayers.

Yeah, we...

And they then bring on the other people or teach them their skills?

Do you have a sense of what qualities you might look for?

Anyways, I think- That's one of my great anxieties is turning away someone who turns out to be brilliant somewhere else.

But that core team you describe, it reminds me of someone saying, you know, if you want to win the World Cup in football, you need to have five world-class players, at least.

So is there any advice, Tom?