James Reed

It is.

And so what do you really need?

What do you need to look for to ensure that shoes are good quality as a manufacturer, as a producer?

So what makes a good last?

Because people's feet are all different, aren't they?

And this is something you've developed over 25 years.

Yes.

So you've taken a long time to own it.

Really?

So you know and love these lasts.

Yes.

And that's the key to it.

I had no idea.

So those original boots that you mentioned, will you describe them to me, please?

Because I want to ask you in a follow-up question, but tell us what they look like.

What are we talking about?

So one of your famous customers, I happen to know, is Catherine, Princess of Wales, who's had a pair of these boots, I think, for a very long time because she was famously photographed or filmed going to a monastery in Bhutan wearing your boots.

And I think I recall that the sales shot through the roof at this time just because she chose to wear them.

And she keeps wearing them, which is good.

She does.