James Reed
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PenelopeChilvers.com.
And you sell around the world, I imagine.
So for people who don't know your brand, I would describe it as high-end.
They're very good quality luxury, I suppose, shoes and boots.
Is that fair?
Is that how you would describe them?
I mean, they're not cheap, are they?
No, they're not.
Why are they incredibly good value?
So these are the same people for 20 years.
They're based in Catalonia.
I can't pronounce those places like you can.
So in different parts of Spain.
But you've really stuck to that Spanish...
So you're very strong on quality.
You've really just stressed that.
What does it take to ensure that a shoe is really good quality?
Because it's different to designing clothes, isn't it?
It's a different process.
It takes longer in many ways.