James Reed

How does that work?

Because you're very much on the creative side, as I'm hearing.

Exactly.

So you run it like a triumvirate in a sense.

And yeah, she's been great.

So you've grown this business organically over time.

Do you ever, looking back, think maybe it would have been interesting to have taken an outside investment to sort of accelerate your growth or expand more quickly or open other workshops or go around the world?

I mean, some businesses are very aggressive.

Fair enough.

So you've really enjoyed and focused on the design and building, and that's where you want to keep it.

Yeah, I think so.

I think that's really...

Well, sort of observed because why every business needs to grow at some great accelerated rate is not obvious to me.

There are lots of businesses that continue for long periods doing really good work.

Yeah.

Yeah, I mean, it sounds to me like you absolutely do.

And, you know, I think focusing on exits maybe is to the detriment of the customer and the people in the business.

I mean...

And what a great message, I might add.

I think that's so important.