James Reed

So it's relaxing.

in that respect like like cooking or like anything where you have to focus for that period of time to get the job so it takes you away from your entrepreneurial venture building life that's right to something totally different that's right that recharges you yeah i think it's important that people have that in life whatever it is find something that i i like riding in horses in the woods yeah but that's a lovely thing to do i can see your attraction to it so james where next for tequila i mean what's your sort of

It sounds like we're headed for some epic changes.

How's your business going to engage with that?

But that's part of what... With the pace of this change.

So you're based now in America, is that right?

That's right.

Yeah.

So because one of the things that...

I'm so interested in about you is you've sort of based yourself in different parts of the world very successfully over your career.

So the UK, what's your view?

Yeah.

It's a hard thing to change.

Yeah.

So, I mean, that seems to be the feature of the last 30 years.

I think that's right.

Europe's got more and more tied up in knots.

Yeah.

And the technology developments are all happening in America and now China.

You said earlier that you like the deep sea.