James Reid

Yeah, it's face-to-face as well, increasingly in your way, as opposed to anonymous.

And then if you're a producer or a farm shop, you go to ubi.com.

yeah well that's very exciting too so yeah i hope you'll get many more visits thank you deservedly so um is there any anything else sort of big picture around the food industry that you want to

sort of point out or, I mean, it seems to be quite a hot topic at the moment.

Yeah, I mean, they've had a tough time in Britain anyway.

But you've also got a big logistical challenge in the center of a big city like London.

If we all want the fresh broccoli delivered, that's not going to happen.

I saw that.

Which is good.

I mean, there's little point driving into the centre of London to deliver a vegetable box 20 pounds when you get hit by a congestion charge.

You know, you're not going to make a return.

So, you know, that's going to be much more.

But it does support the rural economies, which is important.

So you haven't given up on that?

No, no.

Good luck with that.

Good luck with that.

Fantastic.

Well, I wish you continued success.

I always ask two questions at the end of my conversations, which I ask everybody.