James Reid

I mean, yeah.

But David won, didn't he?

You'll find something that's been around a long time is likely to be around for a long time.

So if you can use AI to connect consumers with producers in new ways, you could reverse it and take it back to decentralize.

That's the idea, essentially.

Essentially.

In support of what you're saying, locally produced, especially organic food, tastes way better.

Tastes way better.

The whole experience of eating should be enjoyable, and it tastes way better.

I mean, there are foods you can't get.

The farming deal can't produce bananas and things.

That's a really key point.

I mean, you couldn't do this 10, 20 years ago, but you can now.

You can now.

And being aware that you can is an important first step.

And knowing some of the places you can go and look, such as Ubi, is necessary too.

So anyone listening who wants some nice vegetables, go have a look at Ubi.

So when you go there, you put in your postcode and it tells you who the local farm is.

And they're duty bound to deliver the food.

I suppose if they don't deliver it, you can complain to Ubi.