James Reid

speaker

1,746 appearances 14 recordings 3 series first heard Jan 2026 last heard 17 Aug

James Reid’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

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But ultimately... So you've got another example of this recently that you've done?

Castellero del Diablo.

It means something of the devil, doesn't it?

What's the Castellero?

Is that what I'm saying?

There's a question here in my mind.

Why the brand wants to be associated with her in particular, but also why she is prepared to put her own brand up alongside someone else's.

What's the sort of negotiation here?

Have you got someone in mind for the other angel?

So brands are looking for celebrities?

Is this new or have they always done this?

I think so, but this is new because of the new media that can give it sort of... It's always happened.

What do you mean an equity deal?

So they'll become shareholders of that brand.

Paul Newman was one of the owners of this source, wasn't he?

This is happening a lot.

So we had the maker of the best gin in here just the other day, Lady Carnarvon.

She makes high clear gin and it's very successful in America.

But she's got Downton Abbey, I guess, as the marketing for that, which supports your point.

It's good gin and people know where it's come from.

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