James Reid

speaker

1,746 appearances 14 recordings 3 series first heard Jan 2026 last heard 17 Aug

James Reid’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

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What have you tried so far that's worked?

Why do you say that?

Why do they die?

Clients don't really care about awards.

Exactly.

I mean, but customers don't care that you've won an award.

They want to know what ideas you've got for their business.

The great taste awards?

Oh, Nicola's got those on her, honey whiskey.

I love a taste award.

That's a sort of quality stamp.

That's not going up and getting something in a black tie of having a picture taken, put it on LinkedIn.

So you think these agencies that sort of didn't succeed are distracted by this?

So you're a big believer in focus.

But you charge them accordingly.

Otherwise you lose out.

On the next decade you're talking about.

So you really want to keep control of your business and make sure it's, yeah.

That's the work that you want to do.

So these AI projects can sort of start becoming quite expensive.

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