James Reid

speaker

1,746 appearances 14 recordings 3 series first heard Jan 2026 last heard 17 Aug

James Reid’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

Appearances

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James Reed: all about business · 63. The future of PR and business in an AI world | Francesca Gamble · 26 Jan 2026 podcast

Yeah, it's not just a positive, you'll say.

There are lots of things that come with it that maybe don't suit certain people.

So Francesca, you've mentioned that you're investing a lot of your own money and business resources into technology and AI at the moment, building a platform.

What's the problem that this platform is seeking to solve?

What's the service that you really want to deliver that you're not able to without it?

So there's a much more increased awareness amongst the celebrities that this is a possibility.

And that is the pitch to the companies or the brands that these people have a bigger profile, a bigger impact, is it, over the influencer group?

When you look around the sort of business landscape, what sort of celebrity brand associations do you think have been particularly successful?

I was hoping it would be zero, given Elton's remarkable story.

So if people want to see this and visit you, they can go to your website, is it?

Or Instagram?

Where would people have a look at this?

And that's called Fronted.

Yeah, and you started right at the beginning saying when you set up, you wanted to work with smaller brands.

When you left the big agency world, Dolce & Gabbana.

I mean, if you're a smaller brand, is this still a possibility?

Do celebrities work with smaller brands?

Is that what you're talking about?

Give them some shares.

Is that right?

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