James Rogers

And then this stuff happens, and you realize that the way that you thought the world worked is not the way that the world worked.

And you just go, okay, so for a while you just go, no, I don't want the world to work that way.

But then eventually you go, well, I can either complain about the world working this way or I can acknowledge that's the way the world works and go from there.

And the damning thing about this for innovators is they don't have to change people's minds about what your product is.

They just have to make them suspicious.

And not only the FDA, the European Union.

Which is like 10 times, 100 times more hardcore.

It's like they're the most strict regulatory agency in the world.

Yeah, what is their like?

It's like 4,000 approved, I think, in the U.S.

And there's like 400 in Europe.

Ours is one of them.

There's literally no upper daily intake limit of our product.

You could just eat it as food, and that's okay.

We would definitely not want to be on that list.

Which they're probably unaware of at some level, or they just like, you know.

Exactly.

Yeah, it's plant oil.

Yeah, yeah.

Like, if you've eaten avocado oil, coconut oil, like, our product is an ingredient in those oils.