James Vowles

And with that thinking space, use it to then really talk about where the optimizations can have the biggest differences.

Now, here's an eternal problem that all businesses will fall into.

If you locally optimize, and we did in a few areas, but you locally optimize, you'll break somewhere else.

The facts behind it is it's not about one part of the business.

It's the whole structure of the business that's important at that stage.

But before you get there, you need to bring a vision to everyone of what the future can look like.

And what I often use is tools of you sometimes don't feel you're moving forward.

Think back six months ago.

I'll give you real world examples of what we were doing six months ago that we are not doing anymore today.

And I'll think forward six months in the future and think to what state you want that to be in that's a realistic state and go chase it.

In other words...

All too often, when you're caught in the moment, you don't realize the positivity that's changed in and around you.

And there's plenty.

There's plenty to anchor yourself on.

And it gives you confidence in the direction of travel we're going into.

Next, I do an email that contains a brilliant individual from our organization and send that out once a week, effectively.

And it highlights their traits and what they've brought to the business.

And typically, if I can find someone that's actually failed, they've tried their best, they've been innovating, they're on the brink of boundary of innovation, and as a result, you failed.

And they've used that to learn to be better, all the better, but effectively reinforce positive tendencies through those mechanisms.

I have really enjoyable lunches that take place again in this very room where I bring individuals from the team from all different areas.