James Vowles

Purposely, you're always mixed up with all different areas that have a story to tell on what has changed.

So you propagate the fact that around the business, I will support all of you.

I will have your back whatever happens as long as what you're doing is pushing the boundaries of innovation.

And if you fell on the journey, no problem.

If we fail in what's called a constant state, so it's a repeatable task that we just haven't had due diligence or followed a procedure, that's different.

That is a problem.

That is just normal failure.

But if we're doing something that is bringing the team forward and is true innovation, you will fail on that journey and I'll be by your side.

So this is not going to sound like an advantage, but it is.

We didn't have much here to begin with.

And what that means is there's no risk of breaking it.

There's nothing to particularly break in a bad way.

Now, general ways, we're a weird business, but I enjoy this business for this reason.

We are a design business, so we design product.

We then produce the product in the business as well.

Let's say most of it's done here, some of it's done elsewhere.

And then we operate and use the product.

And that's very odd.

Most businesses, you perhaps just design it, or maybe you design and produce, but you definitely don't design, produce, and operate.

And that's what we are.