James Vowles

Big data is supermarkets doing billions of transactions.

Yeah, we have a lot of data coming off the car, but every lap we do is almost different to the last.

And so you need clever systems that allow you to interpret what you can and can't use as a carryover to that.

And this is not just Formula One now I'm talking about.

AI is making a tangible difference.

And it does not matter whether I'm talking about legal, human resources, designers, track side.

All of them have basic remedial tasks.

AI, frankly, can do a better job at that, faster and more accurate.

All of them have environments where I don't want human beings doing the sludge, slow part of the job.

I want to give that to someone else so that actually we use human beings in an elevated way as a result of it.

And we will always be a human technology sport.

We have human drivers, human pit crew that go with it, human engineers that go with it at the same time.

But we want to supplement them with tools and systems that make their job easier and easier.

So that's, again, I haven't described anything that's actually Formula One specific.

That's all companies in the world that are probably thinking that way.

But in our world, and especially at Williams, we're embracing it very fast.

So there were no, every partner we have that includes Anthropic Claude, that includes Atlassian, that includes Brillio, that includes Aria, every single one, I've only mentioned the tech sector ones, but they bring real tangible change to how we operate as a business.

And that is something incredibly important for me.

I'm not interested in stickers in the car, by the way, nor are they.

What I'm interested in is be with us on our journey and help us change.