James Vowles

In the case of Aria and Brio, for example, what they bring is governance and structure for how to use AI in the correct and safe way, and almost Navy SEAL-type individuals that will come in and help us exploit AI to the best ability.

By the way, that can be with Claude or otherwise.

Now, that may sound really strange and boring, but think about it this way.

If you leave agentic systems completely unstructured within your business, they will damage it if you do not know what you're doing.

So there is structure that's required.

Next, Claude.

What Claude is, it's embedded throughout the whole business and different usage depending on where we are.

What I'm definitely seeing from it is take legal, much quicker turnaround of what we're doing with any contractual agreements.

That's simple.

I think that's sort of described only business in the world.

But here's what's exciting.

Within design, all of a sudden, you're not constrained with the ideas in your head.

You're constrained with you using a tool to allow you to flow a lot more freely.

What it's doing, in other words, is allowing for innovation with tools that can expand your mindset and knowledge.

And that is the thinking part of it.

If we're really blunt, there's two elements to Claude.

One is you can simplify tasks that previously took you an hour.

Typical speed up that Claude will talk about is 3x.

My experiences were seeing 10x.

And that gives you thinking time because that's what human beings are much better at.