James Vowles
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Appearances Over Time
Podcast Appearances
I don't want to do things in the same way we've done elsewhere for 10 years.
I want to be a disruptor in that regard.
Now, that has risk, which we spoke about.
We can get it wrong as well at the same time.
But I suspect the bets in a few areas will pay off and a few areas won't be quite up to where it needs to be and we need to rethink it.
But that allows us a differentiation that doesn't happen in most of the places.
There's a reason why if you look at, not now because I'm not wearing it, but a shirt racing in the car, we have as many partners as we do that are in that space.
It's real.
It's tangible.
It's because I believe that is the way to differentiate ourself.
I shake his hand and say, job well done.
I want to make sure if we don't win, he beats us.
We don't beat ourselves.
important.
And we're well aware of 2007, two drivers tie on points, one gets in the front.
But, you know, we've got two drivers who want to win the world championship.
We're playing offense.
We're not playing defense.
And I'd rather go, we did the best we can and our drivers tied in points and the other guy beat us by one.
Then the alternative, which is telling one of our drivers right now, when they're one point away from each other,