Jamie Shanks

Yeah, so we're a Canadian-based organization.

Sales for Life, owned 50-50 by Jamie Shanks and Amar Sheth.

Pipeline Signals, owned 50-50 by Jamie Shanks and Amar Sheth.

Both own businesses.

No outside capital.

So that's one of the compelling events and reasons for separating the two businesses.

They travel on very different horizons and enterprise values.

So because of that pipeline signals, managed services are trading exponentially greater than the lack of sales training companies that go for sale.

So because of that, we potentially would consider a variety of different financial vehicles to scale the business.

Our go-to-market, we're using a singular sales play that is working extremely well.

And it's a sales play that Henry at Zoom Info did.

Essentially, you're giving away bits of value and intelligence every month to a set of named accounts you want to win.

And so you're enticing them with a fish on a lure to say, here are compelling events that your sales team are probably not mining and engaged in.

And you're proving the opportunity cost of what they're missing.

And so you do that at scale.

And so that's basically.

The bait is giving away 10 free signals to each account on that list, ideally developing a list of up to 10,000 accounts over time, primarily in the tech and telecom space.

It's where we've made our bread and butter at Sales for Life.

And then scaling it from there.

And it's an automated sales process that seems to be working.