Jamie Wolanski

Okay, I am constantly on the lookout for a new game mechanic that no one else has ever done, and there is not a game out there that I can equate this to.

The most critical thing at this point is naming it.

Really?

Yeah.

The name, the title, picking the right theme is going to be critical to making it work.

Because a good title or a bad title will just absolutely sink a really great game.

Well, I remember saying that the title and the theme are going to matter.

Heavy words.

Strong words.

Well, you're competing against hundreds of other games on the shelf.

And when a guest or a customer comes up to the shelf to choose a game to play at that game night, you have literally three seconds to get that person to decide to pick up that box, flip it over, learn a little bit more about it, and take it home.

Well, I think we all say this, and maybe I'm giving away the keys to the castle, but in retail we say we have three feet and three seconds to make a consumer purchase.

You're three feet away from the product, and you have three seconds to make that person decide to pick it up.

learn more about it, or decide to just blindly buy it.

The number one consumer that walks into these big boxes are generally millennial women, probably who are owning the household purchasing dollars, who are between the ages of 28 and 44.

So that's your core customer.

I feel seen.

Yep, that's me.

So there is data supporting the fact that people go into a big box retailer to buy games for two reasons.

One, for game night that night with their friends or family.