Jasmine Star

You know, if you say, Jasmine, I'm not getting direct messages. Great. Go to accounts where you can follow stories. And if you can vote on something, vote on something. And if you can respond to a story, respond to a story. We want to create a little tiny kingdom that is your business. And your kingdom is up on a hill. And then there's the villagers down below.

How do people know that your kingdom is on the hill? You have to go down into the village, tell everybody, hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending DMs so people become aware. So when we go back to niching down, this makes creating content so much easier.

If you feel frustrated, if you feel overwhelmed, if you feel like creating content is taking so much time, let's narrow it down to not just a niche. I'm actually going to upload this. I'm going to say create content for one person. Who is your dream customer? What do they want? What do they need? What solutions are they looking for?

And when you just think about that one person and you create content and you speak to that one person, I know it's natural for you to think, well, if I create content for one person, well, then nobody else is going to buy. It's actually quite the opposite. Studies have shown and business owners will tell you that when you speak

You know, if you say, Jasmine, I'm not getting direct messages. Great. Go to accounts where you can follow stories. And if you can vote on something, vote on something. And if you can respond to a story, respond to a story. We want to create a little tiny kingdom that is your business. And your kingdom is up on a hill. And then there's the villagers down below.

to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know

How do people know that your kingdom is on the hill? You have to go down into the village, tell everybody, hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending DMs so people become aware. So when we go back to niching down, this makes creating content so much easier.

If you feel frustrated, if you feel overwhelmed, if you feel like creating content is taking so much time, let's narrow it down to not just a niche. I'm actually going to upload this. I'm going to say create content for one person. Who is your dream customer? What do they want? What do they need? What solutions are they looking for?

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

And when you just think about that one person and you create content and you speak to that one person, I know it's natural for you to think, well, if I create content for one person, well, then nobody else is going to buy. It's actually quite the opposite. Studies have shown and business owners will tell you that when you speak,

to the 34-year-old farmer who wears flannel and likes hard hats and listens to country music and drinks Budweiser. You create content for that person, it's very different than creating content for the 56-year-old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently. So the big question is, do you know

who your dream customer is. Because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

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