Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
but I've never done marketing before, so it's hard for me to get customers.
Well, the typical thing an engineer does is go work on the product because it's fun and you know how and it's kind of why you're doing this in the first place and all that.
It's exactly the wrong thing to do because the limiting factor here is can you find customers?
And if you build the product, you will have made no progress whatsoever on the question, can you go find customers?
Like, I know you can build a product.
You're an engineer.
I just assume you can build a product.
So doing so doesn't help at all.
It doesn't de-risk the company at all.
It doesn't eliminate one of these at all.
So instead, you should be going and finding customers.
You can then interview them and find out better what to build.
And anyway, prove out to yourself that this weakness is not so much a weakness after all.
And it won't be a deal breaker after all because it's not as bad as it seemed like it was.
So there are a couple of things.
It's not the only things, but you know, those are a few things you can do with this fact that it takes many, many things that are all an and so probabilities that get multiplied.
And that's very bad because even if the probabilities are reasonable, like 70%, yeah, but if you look like 10 of them, the probability is really low.
And by the way, a lot are not 70%.
They're like 10, you know?
And so why do a lot of companies, why do most companies die?
Showing 201–220 of 1,168 · page 11 of 59
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