Jason Cohen
speaker
1,168 appearances
2 recordings
2 series
first heard Apr 2024
last heard 27 Jan
Jason Cohen’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
That's why, because all these things have to go right.
And
So again, can you tackle the low things first and de-risk them or see whether that really is a deal breaker or not?
Can you overwhelm some with outrageous other things?
That's good.
Nitching down is another one, right?
Because it starts making the answer to some of these better.
Am I the best product?
Well, if the market is enormous, almost for sure not.
But if I said, yeah, but for this exact customer, oh, maybe you can make the best, literally the best product as defined by the customer if you've niched down enough.
So that's part of why you and I and many people say niche down because it allows you to be the best, in fact, and make some of these numbers and things get better.
The market size gets smaller, but some of these other factors get better.
That's good.
With the caveat that, of course, it has to depend on what's going on.
I think you should always be focused on as narrow of an ideal customer profile as you can.
But I think when people hear that, they think, oh, but that means I'm selling only to them and the rest of the market is off limits and that's too limiting.
And I don't believe that.
Like in other words, when people say niche down, I think they either think I can't talk to anyone else or I can only sell this market.
And that's not how I observe it actually works.
The way it actually works is you find this niche and you find this ideal customer and you talk only to them.
Showing 221–240 of 1,168 · page 12 of 59
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